LAND ROVER : The champion of the toughest terrain

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Eklenme Tarihi: October 7, 2013 PASSION
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 When talking about 4×4, the first brand that comes to mind is Land Rover. Farmers really liked the first models of this English off-road vehicle, and then it became a symbol for land owners. For half a century now, it has succeeded in becoming the first brand that comes to mind when 4×4 is topic.

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The first vehicle produced by Land Rover was showcased at the Amsterdam Auto Show on April 30th 1948. This vehicle had 80” chassis, four wheel drive system, canopy roof and doors if requested. However in three months, doors became a standard.  In October, the first station wagon model was introduced to the market.

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The introduction of Japanese 4×4’s into the British and European markets at a lesser price than the Land Rovers in 1970s, paused the company’s business for a while. Asian automobile manufacturers had succeeded in getting control over the American market which was still a remote target for Land Rover. This short, troublesome period ended when the new and improved Defender entered the market.

The start of the journey of Land Rover, which combines the concept of Off-road with luxury and is the oldest 4×4 vehicle manufacturer after Jeep,  was a sketch made on a beach and it continues to be an automotive giant that sells hundreds of thousands of vehicles every year. The story of Warwickshire, England based “Land Rover” has reached a measure which even its founders could not have dreamed of.

THE BIRTH OF THE LEGEND

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Even though the establishment date of the company is accepted as 1948, the foundation of the Land Rover brand was set when the Rover automobile company’s Technical Manager Maurice Wilks and his brother Spencer Wilks (who also happened to be the director of the company) realized the gaps in the industry while they were driving their Jeep brand vehicle at their farm in Galler and started drawing templates of the vehicles they had in mind on the beach. The vehicle on their minds had Jeep chassis and Rover engines.

The first vehicle produced by Land Rover was showcased at the Amsterdam Auto Show on April 30th 1948. This vehicle had 80” chassis, four wheel drive system, canopy roof and doors if requested. However in three months, doors became a standard.  In October, the first station wagon model was introduced to the market.

FIRST IT WAS THE VEHICLE OF THE FARMERS THEN THE LAND OWNERS…

 

 

During the years Land Rover was first established, Great Britain still had its imperial qualities, the company used this situation to its advantage. Although, instead of the automobile enthusiasts throughout the world, the first clients of Land Rover vehicles became British farmers. At a time when there was a shift from horse carriages to diesel engine vehicles, the durable 4×4 vehicles were perfect for British farmers. However this situation did not last long. After a short period of time, Land Rover grabbed the attention of the wealthy and the land owners.

 

The Land Rover, which had proved itself in the hands of the farmers on tough terrains, started to be used by the wealthy, it drastically lost its power and became a majestic passenger car. Land Rover’s reputation grew so fast that the vehicles the company produced became the first in being distributed to 1/3 of the world.

 

The new models produced in later periods had a durable 4WD system and they enabled Land Rover to enter different markets. The introduction of Japanese 4×4’s into the British and European markets at a lesser price than the Land Rovers in 1970s, paused the company’s business for a while. Asian automobile manufacturers had succeeded in getting control over the American market which was still a remote target for Land Rover. This short, troublesome period ended when the new and improved Defender entered the market. The new Defender made Land Rover regain its former popularity.

 

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BMW, FORD DERKER TATA…


The company which changed owners a couple of times, joined BMW for a while and produced some new models during this time. With their durable structure and impressive lines, Disco and Freelander, within BMW, were the most commercially successful models in the SUV AND 4×4 market.

During the beginning of 2000s, Land Rover joined the Ford family alongside Jaguar. This prestigious English brand was not accepted warmly when entering the U.S. The Land Rover’s produced in the U.S. were highly criticized for being low quality and unsafe. However the carefully made quality management process enabled Land Rover’s to escape the heavy criticism. Land Rovers American adventure did not last long and the company was sold again with Jaguar to the Indian based Tata Motors.

 

 

THE LEGEND CONTINUES ITS JOURNEY

Land Rover is the success story of British engineering and production. After the introduction of Land Rover’s first model Series 1 in the factory at Solihull, every 4×4 model of Land Rover became a trend setter. Range Rover, which was introduced in 1970 and is just as good a passenger vehicle as it is off-road, is seen as one of the most exciting 4×4’s ever produced. Alongside Range Rover and Defender, Discovery 3, Freelander 2 and Range Rover Sport complete the Land Rover family.